Product Messaging + Multi-Channel Campaign

Explaining a new RV repair subscription in a way customers could trust.

Challenge

RV service delays often leave customers waiting weeks — sometimes months — for repairs, creating frustration and uncertainty.
 

RVFix introduced a subscription-based repair service designed to speed repairs and reduce wait times. The challenge was introducing a new service model that required customers to commit before experiencing the benefit.

Approach

I defined the messaging framework for RVFix’s launch, shaping how the subscription model was explained across core customer touchpoints including landing pages, email, video, blog content, and product education.
 

The messaging focused on helping RV owners understand how the model worked, see the benefit, and feel confident signing up.

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Launch Results

• 10,000+ Subscribers in first 6 months
• Google rating for RVFix: 4.8 stars
• Repair time saved: 27,000+ hours